You know how it is. You’re enjoying a great family holiday, your children happen to recognise one of their friends from nursery, and suddenly as parents you’re chatting around the pool about a shared love of travel, family life, and the need to dress your kids in sun protective swimwear.
Only then do you realise that you also share a mutual frustration at the lack of stylish UV protective swimwear out there, swimwear that protects your kids without any compromise on design. And suddenly an idea is born – gorgeous swimwear for kids with UV protective suntops and beachwear that style conscious parents will adore and cool kids will love to wear.
Thanks to our children, that’s how it all began, on a family holiday back in 2007.