As of June 2013, the company is part of the Pacific Global Management Group (PGM), a global talent management company headquartered in London, active in the model and celebrities’ management through Elite World and Women Management. Under the new ownership, the company has embarked on an exciting phase of development with a new strategy aimed at leveraging its existing positioning as a top brand to evolve into a true luxury brand.
Starting from the S/S 2014 season the La Perla advertising campaigns became a project with the unmistakeable stamp of artistic director Fabien Baron who, with photographers Mert Alas and Marcus Piggot, was chosen to represent this decisive change in La Perla’s strategy and communications. Creating portraits of women, the visual message the company wants to convey is that there are multiple styles of femininity interpreted by La Perla collections.
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